Growth Strategy & Performance Marketing Partner

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FAQ's

What are the benefits for social media marketing for my business?

Well, there’s multiple benefits. Brand Presence and awareness, the ability to create an engaged audience, share the latest news with your clients, advertise offers and deals to people that are ready to buy. And there is much more, Nowadays its very important to be on social media.

Well that very much depends on whether you do it yourself or outsource to a freelancer or digital marketing agency. Either way there will be a cost of time or money. The key however is to get maximum ROI (return on investment) to the amount of time or money you put in. Do remember though, ROI doesnt always mean revenue. In some cases businesses may measure ROI by leads, email subscriptions, even boosting customer satisfaction all which contribute to company growth.
I love answering this question, YES it is very important, especially if you want organic growth. That means that your site is easier to be found and more often shown in search results by your SEO efforts. Imagine running a race with loads of layers of clothing that affect your mobility, what would you do? You would lose the layers and be as flexible as possible to run at competitive pace right? Giving you a chance to come out on top. Well, SEO is a number of tasks that are completed to ‘optimise’ your site for best performance on the web. It looks at Keywords, Content, Site Speed and Security just to name a few. If you do not do SEO, your site is as good as being in teh remote countryside, hardly anyone will find you!
If you want instant traffic to your site then Google Ads is a very preferred way of doing so. Google Ads will allow you to bid for ‘keywords’ a bit like an auction house, but to win the keyword you must also have a pretty good website showing accurate results for that keyword search term. If you win the bid your site will show at the very top of search listings giving you a whole load of traffic on your site. If your site is good and has a good offering then that will promote conversions. In other words, money spent on Ads will return with more conversions.
Creating content seems easy but can be a difficult task if you are not prepared. I usually say, the best person to create and direct your content is yourself, As only you know best how to steer your business. I agree that this may not be your forte. Take at look at competitors and other brands, think out of the box, what will resonate with your audience and why would you choose to follow if you came across your brand. Use online graphic design tools and templates to help you speed things up, and always consider using a content calendar to forecast your posts and meet those deadlines.
Ultimately the success you achieve is measured by conversions. But it can be difficult to track the exact results and what drives them. This is because a consumer may need several touches before actually becoming a consumer/customer. The journey may start with a visit to a blog post, then later engage with a social media post followed by an email sign up and reading of a few emails before finally returning to the site and making a purchase or lead enquiry. While the blog post wasnt the immediate cause of the actual conversion, it certainly was a crucial starting point of the journey. Therefore you must give your marketing strategy some time to settle and then measure metrics that contribute to eventual conversions rather than just simply looking at purchases alone. Need help with all of this, then get in touch with us and we can look after the entire process for you.